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WOMEN’S BODIES ARE widely used to advertise any number of products from chocolate to men’s toiletries. In the past, anti-sexist campaigns targeted adverts featuring semi-naked women draped over the bonnets of cars. Yet, a recent car advert thought nothing of using a naked Claudia Schiffer to sell its product. Ads for Yorkie chocolate bars haven’t featured naked women, but Yorkie’s advertising slogan unashamedly declares ‘It’s not for girls’.
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